As a business owner, you should always be looking for new opportunities to expand. Here, Digital signage is the most effective technique to increase business growth.
Digital transformation has replaced all traditional marketing tactics such as prints, flyers, and radio commercials. Digital marketing approaches and tools such as social media advertising, SEO, and others are gaining attention these days.
The most recent form of advertising is digital signage. This signage can be controlled remotely and used to show videos and high-resolution graphics. It saves money by minimizing the need for printed materials and reducing the workforce requirement. Also, it works well for increasing sales and customer retention.
Stats depict it better:
- 80% of businesses using digital signage have seen a boost in sales, with 33 percent of those sales coming from impulse purchases.
- It is successful in reducing perceived wait times by 35 percent and improving queue management.
Overall, all firms that are yet to adopt digital signs must understand the relevance and advantages of this technology.
Digital Signage Defined
Digital signage is a technology designed to attract audience attention and offer personalized messages improving their experience. It allows visuals, graphics, and other forms of content to be displayed on several devices, from small displays to big video walls.
Reasons to Turn to Digital Signage
Digital signs allow you to add value to your physical store while also incorporating the interactions that customers expect. It is more important than ever for brick-and-mortar retailers to improve their consumer experience. Having a vast inventory and offering low-cost products is insufficient.
As a result, relying on such technology has become essential. Furthermore, while there are enormous technologies to choose from, the advantages of digital signs are unique. It’s also becoming a competitive advantage in today’s fast-paced environment, benefiting companies with physical stores.
- Interact with customers digitally, even if they are physically present. Product data display, for example, can be effective if you can display the information where clients will make the buying decision. Always make sure that the content is compelling & beneficial to a specific audience.
- Provide as much information as possible. If your store offers technical repair or expert advice in addition to commodities, make sure to mention it. Putting warranty information on the show might also help you stand out.
- Maintain a competitive edge in the retail sector. In this digital age, integrating technology into the business is crucial. Furthermore, the right technology allows you to adjust discounts, reward customers, hold in-store events, and so on to raise sales.
All this depicts the need to invest in digital signage.
8 Proven Benefits of Using Digital Signage in Your Business
Boosts Impulse Purchases
Impulse purchase means buying the goods even when there are no intentions of visiting the store or purchasing anything. Here, digital signage helps your business attract the customer attention of impulse shoppers to visit your store. Hence, having digital signs attract customers in this way is a significant benefit for businesses.
Additionally, brands, particularly Youtube and other social media content curators, use this sort of advertising. They use social platforms to share short video snippets to increase traffic and brand exposure.
Minimizes Perceived Wait Times
Nobody likes to wait.
Long queues are the single reason that many shoppers abandon a store. They may decide to purchase later. Alternatively, they may choose to switch to a competitor.
This is why many businesses are investing heavily in point-of-sale systems these days. In addition, several establishments provide self-checkout preventing consumers from having to wait in long queues. This is what most businesses can do to keep their customers from having to wait in lines.
Another significant benefit for a brick-and-mortar store is digital signage. Retailers can employ digital screens to keep their consumers entertained by providing them with a variety of information. It could include videos linked to your company’s products, weather-related news, and other current happenings.
As a result, clients will be less irritated, and your company will be better at marketing themselves, increasing profits.
Enables Access to Digital Data
You are not confined to streaming only goods-based content with digital signs. While marketing the products, social media content, RSS feeds, weather forecasting and more can be integrated. Furthermore, social media makes use of word of mouth, which is most popular among customers.
Thus, making customers trust buying from your company. Additionally, the content streamed can be modified anytime, so you can target multiple audiences depending on the product launches, season, and time of the year.
Effective Customer Outreach
The goal of using digital signage is to build a relationship with customers and get their attention. The paper signs can only display text and images. Digital signs can display any media type, including graphics and promotional videos.
Even though, it has been seen that several customers had more positive experiences with digital information. Overall, by incorporating digital signage into your brand store, you can easily engage customers and boost ROI.
Enhances Business Awareness
Consumer attention is drawn to digital messages because they are highly effective. Of course, if you can drive customers to the right ads, you’ll get greater attention.
The clearer the message, the higher the engagement, and the more likely individuals will buy from you. Several people find traditional advertisements to be quite distracting and find digital signage to be far more interesting.
For example, it is either a bank or an airport. Digital signage can keep customers entertained. Furthermore, people will remember and trust your brand if they find any digital information linked to your goods.
Cost-Effective Solution and Remotely Manageable
While traditional signage requires time, money, and effort to adjust, digital signs do so in minimal time. It may only take one person to complete the tasks, with no need for a specialized team. As a result, it helps in saving both time and money.
Furthermore, digital signage can be conveniently and remotely managed. These are internet-connected, so all you need is a computer to create and distribute the data. It also only takes a few hours to go from concept to advertisement.
On the other hand, traditional prints can take hours or days to reach their intended audience. As a result, digital signage is the best way to broadcast several messages in a short time. Thus, expanding the opportunities to customers the way you want.
Gather Data and Analytics
Digital signage comes with another added advantage. This is about collecting data and how consumers communicate with the brand. All this data can be used to build new marketing strategies and analyze how the existing ones are working.
Besides, analytics is something that digital signage facilitates. It provides information about the most frequently searched products. The displays can be equipped with video cameras that record the customer behavior, displaying the locations that attract more attention and traffic.
Furthermore, such data can be use to enhance the displays on their own.
Multi-Location Synchronized Signs
If you run a retail store or are starting the one-in-sale season, you are well aware of the excitement and tension that comes with it.
Businesses with many locations need to adapt the ad content design for each store, print it, and distribute it across all stores. Even after the banners or posters have been distributed to all stores, there are still tasks to be fulfilled. This will entail the workforce putting up the effort to arrange banners following the store’s aesthetic guidelines.
Digital signage, on the other hand, helps in streamlining all phases of all operations, making it simple to introduce the new season across all stores. Using a cloud-based solution, such as digital signage, allows businesses to develop their material. Also, it allows uploading the content to the system quickly and to all their business locations.
Not only does this save money on transport and printing. It also saves time and effort on the part of the workers.
The Bottom Line
Different company verticals can benefit from the advantages of digital signage. Furthermore, given the rapid growth of technology, traditional prints will very certainly go extinct. As a result, it will be simple to integrate digital signage across all sites. Thus, synchronizing the entire network, growing sales, and enhancing the consumer experience.
Qwaiting can also assist you in maximizing the impact of digital signage on your company. To update your organization, this queue management system is a software solution that is coupled with digital signage features. The system helps in counting the no. of people standing in a queue. It will also assist you in defining your display arrangement, such as streaming videos, live TV, news predictions, and so on.
So, what are you looking for? Get your free trial with Qwaiting booked today!