Loyal customers are profitable ones!! Hence, they are critical to restaurants!
Of course, you must be working hard to secure more traffic, to make social media on point, and assuring that you are following the trending menu.
But, when it is about acquiring customers to spend more on your restaurant’s food, what key factors are you following?
Do not forget that getting new customers is more expensive than holding the ones you have. Hence, it is essential to treat customers like gold to increase the restaurant’s sales.
It is estimated that businesses with effective loyalty marketing programs can improve revenue by 2.5 times faster. These programs can have 100 to 400% more returns to the shareholders. It is believed by 60% of the companies that the loyalty program is an ideal way to connect to the customers. Approximately 42% of the businesses use a customer loyalty program to cross-sell services and products.
From the above statistics, it is evident why having a loyalty program is a must in the restaurant business. Here, the question is how to create loyalty programs? To know-how, keep on reading!!
How to create loyalty programs?
Technology is advancing day by day. With time, many management solutions are popping-up. When it is about managing the daily activities of the restaurants, a tool is required that not only streamlines the business operations but, also, assures profitable results. Restaurant management software, like, SparkResto is the one that boosts the revenue, also, delights the customers with discounts, reward points, food coupons, etc. This system has all the essential features and functionalities that are a must for every restaurant. While using it, you will experience that it is simple yet intuitive loyalty program software.
The loyalty software assists you to create, run, and operate the loyalty programs of the restaurant. It gets every single reward program operation at the core and assures that you have an ideal loyalty program management.
Hence, if you have an urge to increase rush at your restaurant, then, start building the best restaurant loyalty program now. As every restaurant owner has different business necessities and they have to fulfill every single one. Additionally, every potential customer has a different requirement and they have to meet that as well.
Consider that loyal customers can bring many changes to your restaurant business by word of mouth regarding the restaurant hospitality. Implementing it can improve the customer retention rate as well. Here, in this article, we will be discussing how loyalty programs can improve the customer rush.
How to win customers in restaurants with loyalty programs?
A loyalty program is a set of marketing tools aimed at developing long-term and permanent relationships with a customer. The purpose of such a program is to make every new visitor to the restaurant permanent. Increasing loyalty will also make the regulars the most active. The restaurant business directly depends on its customers, and primarily on its regular customers. This is why every restaurateur sets out to develop ways to retain them.
Loyalty programs are particularly effective in the case if you provide the guests are not only worthy of service and high-quality food but also the best deals. Thus, you form loyalty not only among the target audience, the potential ones are also considered. The customers will recommend your restaurant to their friends and acquaintances, increasing the flow of new visitors.
Loyalty building is a significant success factor for the food industry. When developing programs, you should not focus on and use a single element, but you should think over the entire set of techniques. Then their periodic alternation (discounts and bonuses, promotions or gifts) will avoid addiction and loss of customer interest.
Improve customer volume at your restaurant with a loyalty program
Various loyalty programs packed with impressive features and functionalities and build better customer relationship management. The best loyalty program in any restaurant serves the best food with a better customer experience.
#1. Secure new customers
The valuable and profitable loyalty program holds the capability to influence the customers and attract them in many ways. Assuredly, satisfied customers will recommend your restaurant to their close friends and family. Thereafter, you can experience the new clientele and obviously, more business opportunities. Hence, it is essential to please the existing customers that can spread the best things about your restaurant and henceforth, improve the customer volume.
#2. Serve the guests in a personable and professional way
Providing high-quality, unique and yes, tasty food with the best service assures the chances of the guest returning. Additionally, the personable efforts have a major role to play in influencing the guests to visit your restaurant again. Know your regular customer’s details, like, name, their week and the check if they are placing the order “the usual”. The returned guests will have an admiration for waitresses and waiters who remember their name, face, or their most liked dish on the menu.
#3. Show appreciation to the guests and provide rewards to the loyal
Providing rewards to loyal guests urges them to choose you continually for the services. It is vital to obtain the customers’ respect and appreciation for your restaurant business via the best food and services. Also, you can deliver the happy hour specials, daily food specials, items “on the house, etc.
Nevertheless, it is vital to check the reserve promotions and offers, rewards for loyal customers also. The customers must know that you are valuing them and paying more attention to them.
#4. Offline mode
Allow the Restaurant management software to manage business marketing, everyday sales, interaction etc. When it is about the loyalty program, consider the Customer Relationship Management Software that operates in the offline mode to carry out the business activities such as, billing, email marketing, order placement, and many more. After the restoration of the connection, the data will be saved automatically in the database. The management solution allows you to manage the overall work 24X7 effortlessly and error-free.
#5. Ask for feedback
Know the customer needs, and find out what they want. This part is vital to find out how they are liking your services. Here, the restaurant loyalty program helps and determines what the best customers like and dislike about your restaurant.
The valuable and profitable loyalty program assists you understand more about your potential customer and their favorites. Although you must cater to your customers’ preferences to attract their attention to your restaurant. You must often give them the choice to fill out surveys and give feedback in exchange for loyalty points.
With this perspective, you can generate effective insights that not only allows you to know the customer experience. Besides, also, what they need from the loyalty programs.
Like, to know what more attracts the customer base, this is part of a reward program you provide. It enables your customers to choose a certain number of points they want to earn. It will assist you to choose the helpful data that influences the customers and accordingly, make the necessary changes.
#6. Reward points
All-in-one software takes your restaurant business to another level and connects more customers. By providing discounts and benefits, it creates a beneficial program for customers. Generate reward points for your social followers that encourage the customers to use your website for orders. Track the customers on their transactions and engagement with the brand. Keep them associated with your restaurant and give them more privileges.
#7. Table booking
It is seamless to book the tables for VIP and valued customers for special events & celebrations with Restaurant management software. The software helps to detect the status of the table and update it for the same. By adding the feature to reserve the counter and order food from the table makes everything easy and convenient for customers. From ordering food and drink to paying with the reliable payment option is now possible from one place is now possible with the loyalty program software.
#8. Make Them Feel Valued
Offer special discounts and offers to potential customers on their anniversaries and birthdays. Use this approach to create a strong relationship with them. Check out their previous visits and find out what they like at your restaurant and amaze them on their future visit. These little, but customized efforts please the customers and they feel they are taken care of and are being valued. Of course, they not only promote your restaurant business but, also, assure that they visit your place on a regular basis.
#9. Communicate with the customers via text and email
Almost half of the customers become loyal to the business that interacts with them with a suitable communication channel. So, it is necessary to drive loyalty with that communication way that customers want. With the Restaurant management software, you can send notifications in the form of SMS or mail to the customers regarding happy hours, promotions, birthdays, events, etc.
An excellent loyalty program allows you to create custom groups of interaction that assists you to find customers according to some specific criteria. Like; if you are releasing the new premium menu item and like this to be known by the customers, then, the loyalty program will facilitate this communication. With the text and email marketing exchange, you can notify the same. If your potential customers are providing the phone number or email address to your restaurant, then, you must provide them something valuable in return.
Classification of the target audience of the restaurant
When forming a loyalty program, you should take into account the target audience for which it will be intended. You can define such a segment by the following factors:
- Data from transactions
The amount of the average check, when the client visited the restaurant for the last time, etc.
- Product categories
The categories which most of all attracts a visitor from all presented products
- Geographic and demographic data
It defines the place of residence, age, etc.
- Tempting discounts on Saturday brunches and pleasant compliments from the establishment make visiting the restaurant a good tradition. Thus, the loyalty system becomes an effective level of influence on guests, turning them into loyal “guests”.
Above, we have discussed the loyalty program that helps to increase the rush of clients. It helps to earn profits for the restaurant business as well. The single platform puts your menu and business information on the review, search, travel, and helps to find new restaurants.
We hope this article will give your benefit your restaurant business and engage more customers.
Thank you for reading!!